All-In Academy Terms & Conditions

 

Last updated: 26 October 2026

These Terms & Conditions apply to your purchase and use of the All-In Academy.

The All-In Academy is operated by All In Coaching Ltd, a company registered in Northern Ireland under company number NI733899, with its registered office at 2 Woodside, Dunmurry, Belfast, Northern Ireland, BT17 9QZ.

You can contact us at [email protected].

By enrolling in the All-In Academy, you agree to these Terms & Conditions.


1. About the All-In Academy

The All-In Academy is a structured 12-month online Irish dance development programme designed to help dancers improve their technique, mindset and performance.

The programme consists of 12 progressive monthly modules, including online dance coaching lessons, practical homework, mindset training, progress monitoring, accountability and support.

Each module builds upon previous training, and lessons are released progressively throughout the 12-month programme.

The Academy is intended to complement a dancer's existing dance training and is not a replacement for their regular dance teacher, dance school or other professional instruction.


2. Your Programme

When enrolling in the All-In Academy, you can choose between two payment options:

  • Monthly Payment Option: £34 per month, for a maximum of 12 monthly payments, with the flexibility to cancel at any time.

  • Pay in Full Option: A one-time payment of £340 for the complete programme.

Both options provide access to the same structured 12-month development programme, subject to the payment and access terms set out below.

The programme is designed to be followed progressively, with each monthly module building on the previous one.

We recommend completing the programme over approximately 12 months. However, we recognise that dancers develop at different rates and may wish to spend additional time practising particular techniques.

Customers who pay in full or complete all 12 monthly payments receive access to the programme materials for 24 months from their official programme start date.

Active coaching, progress monitoring, accountability and support are provided during the initial 12-month programme period, subject to the customer maintaining their entitlement to access the Academy.

Your individual Academy account is for your own use and must not be shared with other people.

We may occasionally update, improve or change individual lessons, programme materials or the way the Academy is delivered as the programme develops. Any changes will not materially reduce the overall service you have purchased.


3. Starting the Programme

The All-In Academy operates using weekly programme intakes.

After enrolling, you will receive information explaining how to complete your onboarding and prepare for the programme.

Your training programme will normally begin on the next available Monday, as communicated to you when you join.

The programme follows a structured 12-month roadmap, with 12 progressive monthly modules.

New coaching lessons are released according to your individual programme schedule, with each module building upon the skills introduced in previous modules.

Later lessons and modules cannot be accessed before their scheduled release.

You can revisit previously released lessons while your programme access remains active, allowing you to spend additional time on areas that need further practice.

Your official programme start date is used to calculate your programme duration, content release schedule and applicable access period.


4. Monthly Payment Option

The All-In Academy offers a monthly payment option of £34 per month for a maximum of 12 monthly payments.

This is a flexible payment arrangement with no minimum payment commitment. You may cancel at any time.

If you continue without cancelling, 12 monthly payments will be collected, totalling £408.

Monthly payments stop automatically after the twelfth successful payment. There is no automatic renewal or ongoing subscription beyond these 12 payments.

If you cancel before completing all 12 payments, no further monthly payments will be taken after your cancellation takes effect.

Your programme access will continue until the end of your current paid billing period and will then end.

If you complete all 12 monthly payments, you will retain access to the programme materials for a total of 24 months from your official programme start date.

The additional access period is intended to allow you to revisit lessons and complete outstanding training. It does not include an additional year of active coaching, progress monitoring, accountability or support.

Cancellation does not normally entitle you to a refund of payments already made, except where required by law, under our Results-First Guarantee or where otherwise agreed.


5. Pay in Full Option

You can purchase the complete All-In Academy programme for a one-time payment of £340.

This includes the structured 12-month development programme, with new coaching lessons and modules released progressively according to the programme schedule.

You will receive access to the programme materials for 24 months from your official programme start date.

The initial 12 months include the programme's active coaching, progress monitoring, accountability and support.

The additional 12 months provide continued access to your programme materials, allowing you to revisit lessons, practise techniques and complete outstanding training at your own pace.

There are no recurring payments or automatic renewals.

Your programme access will end automatically at the conclusion of the 24-month access period unless we expressly agree otherwise.

Payments are subject to your statutory consumer rights and the Results-First Guarantee described below.


6. Payments

Payments for the All-In Academy are processed securely through our payment provider.

By enrolling, you authorise us and our payment provider to charge the applicable amount to your chosen payment method in accordance with the payment option you select.

For customers choosing the Monthly Payment Option, payments will be collected monthly for a maximum of 12 successful payments, unless cancelled earlier.

For customers choosing the Pay in Full Option, a single payment will be collected at the time of purchase.

You are responsible for keeping your payment information accurate and up to date.

If a payment fails, we may contact you to update your payment information.

We may suspend access to the Academy where required payments remain unpaid.

Any payment-related suspension or cancellation will be handled reasonably and in accordance with applicable consumer law.


7. Your Right to Cancel

Where applicable, consumers purchasing online have statutory cancellation rights under UK consumer law.

You will normally have 14 days from entering into the contract to change your mind and cancel, subject to the rules that apply where services or digital content begin during that cancellation period.

Because your Academy programme may begin on the following Monday, you may ask us to begin providing the Academy before the end of your 14-day cancellation period.

Where digital content is made available during the cancellation period, we will obtain any consent and acknowledgement required by law before supplying that content.

Where services begin during the cancellation period at your express request, you may be required to pay a proportionate amount for services already supplied if you subsequently exercise a statutory cancellation right, where permitted by law.

Nothing in these Terms & Conditions affects any statutory rights you have as a consumer.

To exercise a statutory cancellation right, contact us at [email protected] and clearly tell us that you wish to cancel.


8. Cancelling Your Monthly Payments

Customers using the Monthly Payment Option may cancel their future monthly payments at any time.

You can cancel using the cancellation options available through your Academy account or by contacting us at [email protected].

Cancellation prevents further monthly payments from being taken once it takes effect.

You will continue to have access to the Academy until the end of your current paid billing period.

After that period ends, your access to the Academy, including previously released lessons, will end.

If you complete all 12 monthly payments without cancelling, you will receive the full 24-month programme access period described in Section 4.

Payments already made are not normally refundable, except where:

  • you are exercising a statutory right;

  • you qualify under our Results-First Guarantee; or

  • we otherwise agree that a refund is appropriate.

Customers who have purchased the programme through the Pay in Full Option are not subject to monthly payment cancellation arrangements.

Nothing in this section limits your statutory rights.

 

9. Results-First Guarantee

We want dancers who follow the All-In Academy programme consistently to make meaningful progress.

That's why eligible customers are protected by our Results-First Guarantee.

If, after completing your first 12 weeks in the Academy, you genuinely believe you have not made meaningful progress in your dancing, you may submit a claim under the guarantee.

To qualify, you must:

  • have completed your Academy onboarding;

  • have actively participated in the programme throughout your first 12 weeks;

  • have completed a substantial proportion of the recommended lessons, homework and mindset tasks appropriate to your development;

  • have made a reasonable effort to practise and apply the techniques being taught;

  • have reasonably engaged with progress check-ins sent to you by the All-In team; and

  • contact us within 14 days of completing your first 12 weeks.

We recognise that some dancers may need additional time to practise particular techniques. Taking longer to develop a skill will not, by itself, disqualify you from the guarantee, provided you have participated consistently and made a genuine effort to follow the programme.

For the purposes of this guarantee, progress may include meaningful development in areas such as technique, consistency, confidence, mindset or performance.

The Results-First Guarantee does not guarantee any particular competition placing, championship result, ranking or other specific competitive outcome.

If your eligible claim is accepted, we will refund the programme payments attributable to your first 12 weeks.

For customers using the Monthly Payment Option, this will normally mean the payments made during that initial 12-week period.

For customers using the Pay in Full Option, we will calculate the equivalent proportion of the £340 programme price attributable to the first 12 weeks.

To make a claim, email [email protected] with the subject line Results-First Guarantee.

Your statutory rights are separate from, and are not affected by, this guarantee.


10. Your Responsibilities

To get the most from the Academy, you are responsible for following the programme appropriately and completing lessons and practice in a suitable environment.

You should use reasonable judgement when undertaking physical activity and stop if you experience pain, dizziness, illness or anything else that makes continuing inappropriate.

The Academy provides dance coaching and educational content. It does not provide medical advice, diagnosis, physiotherapy or treatment.

If you have an injury, medical condition or other concern that may affect your ability to participate safely, you should seek appropriate professional advice before participating.

Where a dancer is under 18, a parent or legal guardian must make the purchase and is responsible for ensuring that the dancer participates safely and appropriately.


11. Results and Competition Performance

We will provide the programme and coaching with reasonable care and skill.

However, every dancer is different and improvement depends on numerous factors, including participation, practice, existing ability and circumstances outside our control.

We therefore cannot guarantee particular competition results, rankings, championship placings or other specific outcomes.

Any examples, testimonials or results shown on our website or marketing materials illustrate individual experiences and should not be interpreted as a guarantee that every dancer will achieve the same result.


12. Intellectual Property

All Academy lessons, videos, written materials, training programmes, graphics, exercises, downloads and other content provided through the All-In Academy belong to All In Coaching Ltd or are used by us with permission.

Your enrolment gives you a limited, personal, non-transferable right to access and use the Academy materials for your own training during your applicable programme access period.

You must not copy, reproduce, record, redistribute, sell, publish, upload, share or commercially exploit Academy materials without our prior written permission.

You must not share your login details or provide other people with access to paid Academy content through your account.


13. Availability of the Academy

We aim to keep the Academy available reliably, but we cannot guarantee uninterrupted access at all times.

Occasionally, access may be interrupted because of maintenance, technical problems, third-party platform outages or circumstances outside our reasonable control.

Where a significant interruption is within our control, we will take reasonable steps to restore the service.

Programme access is provided for the period applicable to your selected payment option, as described in Sections 4 and 5.

Customers who complete all 12 monthly payments or purchase the programme in full receive up to 24 months of access to programme materials from their official programme start date.

Active coaching, progress monitoring, accountability and support are provided during the initial 12-month programme period, subject to continued entitlement to the Academy.

After the initial 12 months, access is limited to the programme materials already made available, unless we expressly agree otherwise.


14. Changes to the Academy or These Terms

We may update the Academy over time, including introducing new lessons, replacing existing content or improving how the programme is delivered.

We may also update these Terms & Conditions where reasonably necessary, for example because of changes to the Academy, our business or applicable law.

If a change materially affects an existing customer's rights or the service they have purchased, we will provide reasonable notice where appropriate.

We will not use this section to remove statutory rights or materially alter an existing paid programme unfairly.


15. Suspension or Termination

We may suspend or terminate programme access where a customer:

  • fails to make required payments;

  • shares paid Academy content or account access without permission;

  • uses the Academy unlawfully;

  • seriously or repeatedly misuses our services; or

  • behaves abusively or threateningly towards our team.

Where reasonably possible, we will contact you before terminating programme access and give you an opportunity to resolve the issue.

Nothing in this section allows us to retain money where doing so would be unlawful or unfair.


16. Our Responsibility to You

Nothing in these Terms excludes or limits liability where it would be unlawful for us to do so.

In particular, nothing in these Terms excludes liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or affects rights you have under applicable consumer law.

We are not responsible for losses that were not reasonably foreseeable when the contract was entered into or for business losses arising from use of a consumer programme.

17. Personal Information

We process personal information in accordance with our Privacy Policy, which is available on our website.

Please read the Privacy Policy for information about what personal information we collect, why we collect it, how it is used and your rights.

Where a dancer is under 18, we may require a parent or legal guardian to provide relevant information or consent as appropriate.

18. Complaints and Contact

If you have a problem with your programme or the Academy, please contact us first so that we have an opportunity to resolve it.

You can contact us at:

All In Coaching Ltd
2 Woodside
Dunmurry
Belfast
Northern Ireland
BT17 9QZ

Email: [email protected]


19. Governing Law

These Terms & Conditions are governed by the applicable laws of Northern Ireland.

If you are a consumer living elsewhere in the United Kingdom, you may also benefit from mandatory consumer protections that apply where you live.

Nothing in these Terms removes any right you may have to bring proceedings in a court that has jurisdiction under applicable consumer law.