All-In Academy Terms & Conditions
Last updated: 31 August 2026
These Terms & Conditions apply to your purchase and use of the All-In Academy.
The All-In Academy is operated by All In Coaching Ltd, a company registered in Northern Ireland under company number NI733899, with its registered office at 2 Woodside, Dunmurry, Belfast, Northern Ireland, BT17 9QZ.
You can contact us at [email protected].
By purchasing a membership to the All-In Academy, you agree to these Terms & Conditions.
1. About the All-In Academy
The All-In Academy is an online Irish dance development programme designed to help dancers improve their technique, mindset and performance.
The Academy includes a structured training programme delivered through online lessons, practical homework and mindset training, together with progress monitoring, accountability and support.
The Academy is intended to complement a dancer's existing dance training and is not a replacement for their regular dance teacher, dance school or other professional instruction.
2. Your Membership
When you join the All-In Academy, you can choose between a Monthly Membership or an Annual Membership.
Your membership gives you access to the Academy programme and the features included in your membership at the time of purchase.
Your individual Academy account is for your own use and must not be shared with other people.
We may occasionally update, improve or change individual lessons, programme materials or the way the Academy is delivered as the programme develops. Any changes will not materially reduce the overall service you have purchased.
3. Starting the Programme
The All-In Academy operates using weekly programme intakes.
After purchasing your membership, you will receive information explaining how to complete your onboarding and prepare for the programme.
Your training programme will normally begin on the next available Monday, as communicated to you when you join.
Your programme is designed to be followed progressively, with lessons and training blocks building upon previous work.
4. Monthly Membership
The Monthly Membership currently costs £34 per month.
Your membership will automatically renew each month and your chosen payment method will be charged the applicable monthly membership fee unless you cancel before your next billing date.
You can switch off future renewal at any time.
If you cancel, you will continue to have access to the Academy until the end of the period you have already paid for. Your membership will then end and no further monthly payments will be taken.
There is no cancellation fee.
5. Annual Membership
The Annual Membership currently costs £349 per year.
By choosing the Annual Membership, you are purchasing an initial 12-month membership.
Your Annual Membership will automatically renew for a further 12 months at the end of each annual membership period unless you switch off automatic renewal before your renewal date.
We will send you a reminder before your Annual Membership renews, giving you the opportunity to continue or switch off your renewal.
You can switch off automatic renewal at any time before your renewal date. Doing so will not end the membership period you have already paid for, and you will continue to have access until that period ends.
If your Annual Membership renews and you subsequently change your mind, we give you 14 days from the renewal date to cancel the renewed membership and receive a full refund of that renewal payment.
After this 14-day renewal cancellation period has passed, the renewed annual membership will continue for the remainder of that 12-month period and the renewal payment will not normally be refundable, except where required by law or under another applicable provision of these Terms.
There is no charge for switching off automatic renewal or exercising the 14-day renewal cancellation period.
6. Payments
Payments for the All-In Academy are processed securely through our payment provider.
By purchasing a membership, you authorise us and our payment provider to charge the applicable membership fee to your chosen payment method in accordance with the membership option you select.
You are responsible for keeping your payment information accurate and up to date.
If a payment fails, we may contact you to update your payment information. We may suspend access to the Academy where membership fees remain unpaid.
7. Your Right to Cancel
Where applicable, consumers purchasing online have statutory cancellation rights under UK consumer law.
You will normally have 14 days from entering into the contract to change your mind and cancel, subject to the rules that apply where services or digital content begin during that cancellation period.
Because your Academy programme may begin on the following Monday, you may ask us to begin providing the Academy before the end of your 14-day cancellation period.
Where digital content is made available to you during the cancellation period, we will obtain any consent and acknowledgement required by law before supplying that content.
Nothing in these Terms & Conditions affects any statutory rights you have as a consumer.
To exercise a statutory cancellation right, contact us at [email protected] and clearly tell us that you wish to cancel.
8. Cancelling Your Membership
You can cancel or switch off the renewal of your membership using the cancellation options available through your account or by contacting us at [email protected].
Cancelling a membership prevents the next renewal payment from being taken but does not normally result in a refund for a membership period that has already been provided or paid for, except where:
- you are exercising a statutory right;
- you qualify under our Results-First Guarantee; or
- we otherwise agree that a refund is appropriate.
Nothing in this section limits your statutory rights.
9. Results-First Guarantee
We want members who follow the All-In Academy programme consistently to make meaningful progress.
That's why eligible members are protected by our Results-First Guarantee.
If, after completing your first 12 weeks in the Academy, you genuinely believe you have not made meaningful progress in your dancing, you may submit a claim under the guarantee.
To qualify, you must:
- have completed your Academy onboarding;
- have completed at least 80% of the Academy lessons made available to you during your first 12 weeks;
- have completed the associated homework and mindset tasks for those lessons;
- have reasonably engaged with progress check-ins sent to you by the All-In team; and
- contact us within 14 days of completing your first 12 weeks.
For the purposes of this guarantee, progress may include meaningful development in areas such as technique, consistency, confidence, mindset or performance.
The Results-First Guarantee does not guarantee any particular competition placing, championship result, ranking or other specific competitive outcome.
If your eligible claim is accepted, we will refund the membership fees attributable to your first 12 weeks of membership.
For Monthly Members, this will normally mean the membership fees paid during that initial 12-week period.
For Annual Members, we will calculate the equivalent proportion of the annual membership fee attributable to those first 12 weeks.
To make a claim, email [email protected] with the subject line Results-First Guarantee.
Your statutory rights are separate from, and are not affected by, this guarantee.
10. Your Responsibilities
To get the most from the Academy, you are responsible for following the programme appropriately and completing lessons and practice in a suitable environment.
You should use reasonable judgement when undertaking physical activity and stop if you experience pain, dizziness, illness or anything else that makes continuing inappropriate.
The Academy provides dance coaching and educational content. It does not provide medical advice, diagnosis, physiotherapy or treatment.
If you have an injury, medical condition or other concern that may affect your ability to participate safely, you should seek appropriate professional advice before participating.
11. Results and Competition Performance
We will provide the programme and coaching with reasonable care and skill.
However, every dancer is different and improvement depends on numerous factors, including participation, practice, existing ability and circumstances outside our control.
We therefore cannot guarantee particular competition results, rankings, championship placings or other specific outcomes.
Any examples, testimonials or results shown on our website or marketing materials illustrate individual experiences and should not be interpreted as a guarantee that every member will achieve the same result.
12. Intellectual Property
All Academy lessons, videos, written materials, training programmes, graphics, exercises, downloads and other content provided through the All-In Academy belong to All In Coaching Ltd or are used by us with permission.
Your membership gives you a limited, personal, non-transferable right to access and use the Academy materials for your own training.
You must not copy, reproduce, record, redistribute, sell, publish, upload, share or commercially exploit Academy materials without our prior written permission.
You must not share your login details or provide other people with access to paid Academy content through your account.
13. Availability of the Academy
We aim to keep the Academy available reliably, but we cannot guarantee uninterrupted access at all times.
Occasionally, access may be interrupted because of maintenance, technical problems, third-party platform outages or circumstances outside our reasonable control.
Where a significant interruption is within our control, we will take reasonable steps to restore the service.
14. Changes to the Academy or These Terms
We may update the Academy over time, including introducing new lessons, replacing existing content or improving how the programme is delivered.
We may also update these Terms & Conditions where reasonably necessary, for example because of changes to the Academy, our business or applicable law.
If a change materially affects an existing member's rights or the service they have purchased, we will provide reasonable notice where appropriate.
We will not use this section to remove statutory rights or materially alter an existing paid membership unfairly.
15. Suspension or Termination
We may suspend or terminate a membership where a member:
- fails to make required payments;
- shares paid Academy content or account access without permission;
- uses the Academy unlawfully;
- seriously or repeatedly misuses our services; or
- behaves abusively or threateningly towards our team.
Where reasonably possible, we will contact you before terminating a membership and give you an opportunity to resolve the issue.
Nothing in this section allows us to retain money where doing so would be unlawful or unfair.
16. Our Responsibility to You
Nothing in these Terms excludes or limits liability where it would be unlawful for us to do so.
In particular, nothing in these Terms excludes liability for death or personal injury caused by our negligence, fraud or fraudulent misrepresentation, or affects rights you have under applicable consumer law.
We are not responsible for losses that were not reasonably foreseeable when the contract was entered into or for business losses arising from use of a consumer membership.
17. Personal Information
We process personal information in accordance with our Privacy Policy, which is available on our website.
Please read the Privacy Policy for information about what personal information we collect, why we collect it, how it is used and your rights.
18. Complaints and Contact
If you have a problem with your membership or the Academy, please contact us first so that we have an opportunity to resolve it.
You can contact us at:
All In Coaching Ltd
2 Woodside
Dunmurry
Belfast
Northern Ireland
BT17 9QZ
Email: [email protected]
19. Governing Law
These Terms & Conditions and your membership are governed by the applicable laws of Northern Ireland.
If you are a consumer living elsewhere in the United Kingdom, you may also benefit from mandatory consumer protections that apply where you live.
Nothing in these Terms removes any right you may have to bring proceedings in a court that has jurisdiction under applicable consumer law.
