Privacy Policy
Last updated: 31 August 2026
At All In Coaching Ltd, we take your privacy seriously and want you to understand what personal information we collect, why we collect it and how we use it.
This Privacy Policy applies when you visit our website, join the All-In Academy, contact us or otherwise interact with our services.
All In Coaching Ltd is the controller responsible for your personal information.
Company: All In Coaching Ltd
Company number: NI733899
Registered office: 2 Woodside, Dunmurry, Belfast, Northern Ireland, BT17 9QZ
Email: [email protected]
1. Information We Collect
Depending on how you interact with us, we may collect the following information.
Information You Give Us
This may include:
- your name;
- email address;
- telephone number, where provided;
- age;
- account and login information;
- billing and transaction information;
- information you provide during Academy onboarding;
- your dance experience and level;
- your dancing goals and challenges;
- information about your confidence and development;
- information about upcoming competitions;
- responses to Academy tasks, check-ins or surveys;
- communications you send to us; and
- any other information you choose to provide when communicating with us.
We aim to collect only the information we reasonably need to provide and improve the Academy.
Payment Information
Payments are processed by our third-party payment provider, Stripe.
We do not directly store your complete credit or debit card details. Payment information is handled by the relevant payment provider in accordance with its own privacy and security practices.
Information Collected Automatically
When you use our website or Academy platform, certain technical information may be collected automatically.
This may include:
- IP address;
- browser and device information;
- login and account activity;
- pages or lessons accessed;
- lesson or programme completion information; and
- information collected through cookies and similar technologies.
More information about cookies can be found in our Cookie Policy.
2. How We Use Your Information
We may use your personal information to:
- create and manage your Academy account;
- process your membership and payments;
- provide access to the All-In Academy;
- deliver your lessons and programme;
- personalise your onboarding and Academy experience;
- understand your dancing goals and challenges;
- monitor lesson and programme completion;
- provide progress check-ins and accountability;
- communicate with you about your membership;
- provide customer support;
- send important service and account communications;
- manage cancellations, refunds and guarantee claims;
- improve the Academy, our website and our services;
- prevent misuse, fraud or security problems;
- comply with our legal and regulatory obligations; and
- send marketing communications where we are permitted to do so.
We do not sell your personal information.
3. Our Lawful Bases for Using Your Information
Under UK data protection law, we need a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on the following bases.
Contract
We use information where it is necessary to provide the services you have purchased or requested from us.
For example, this includes creating your Academy account, delivering your programme, managing your membership and processing membership-related communications.
Legitimate Interests
We may use information where it is reasonably necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
This may include:
- improving the Academy and our services;
- understanding how members use the Academy;
- monitoring programme participation;
- protecting our business and services from misuse;
- responding to enquiries; and
- operating and improving our customer service.
When relying on legitimate interests, we consider the impact of the processing on the people whose information we use.
Consent
Where required, we may ask for your consent before using your information for a particular purpose.
Where we rely on consent, you can withdraw that consent at any time.
Legal Obligation
We may process information where necessary to comply with legal obligations that apply to our business, including accounting, tax, consumer protection and regulatory requirements.
4. Email and Marketing Communications
We use email to communicate with members about their Academy membership, programme, lessons, account and other important service information.
These service communications form part of providing the Academy and are different from optional marketing communications.
We may also send you news, offers, Academy updates and other marketing communications where permitted by law.
Where required, we will obtain your consent before sending marketing communications.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link contained in the email or contacting us at [email protected].
Unsubscribing from marketing does not prevent us from sending essential communications relating to an active membership or transaction.
5. Information About Younger Dancers
The All-In Academy may be used by younger dancers as well as adults.
We recognise that children's personal information deserves particular protection and aim to collect only the information reasonably necessary to provide the Academy and support a dancer's development.
We do not use information about younger dancers for unnecessary profiling or make their personal information publicly available through the Academy.
Where appropriate, we may provide privacy information in simpler language so younger dancers can understand how their information is being used.
If you are a parent or guardian and have questions or concerns about personal information relating to a young dancer, please contact us at [email protected].
6. Sensitive and Health Information
The All-In Academy is not designed to collect medical or health information as part of its standard onboarding process.
Please avoid sending us sensitive medical or health information unless it is genuinely necessary.
If our services change in the future and we need to collect health information or other special category personal data, we will review our data protection practices and identify an appropriate lawful basis and additional condition for processing that information where required.
7. Who We Share Information With
We use trusted third-party service providers to help us operate the All-In Academy and our business.
These currently include providers that assist us with:
- website and Academy hosting;
- payment processing;
- email delivery and email marketing;
- business email and communications;
- customer and membership management; and
- other technical services necessary to operate the Academy.
Our principal service providers currently include:
Kajabi – website, Academy and membership platform.
Stripe – payment processing.
MailerLite – email marketing and communications.
Microsoft – business email and related services.
These providers may process personal information on our behalf or, in some circumstances, act as separate controllers of information they process.
We may also disclose information where reasonably necessary:
- to professional advisers such as accountants, lawyers or insurers;
- to comply with a legal obligation;
- to respond to lawful requests from public authorities;
- to protect our rights, property or safety, or the rights, property or safety of others; or
- in connection with a sale, restructuring or transfer of all or part of our business.
We do not sell personal information to third parties.
8. International Transfers
Some of the technology providers we use operate internationally and may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate protections are in place as required by applicable data protection law.
These protections may include transferring information to countries recognised as providing an adequate level of data protection or using approved contractual safeguards.
9. How Long We Keep Your Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including providing our services and meeting legal, accounting and reporting requirements.
How long we retain information will depend on the type of information and why we hold it.
For example, we may retain:
- membership and account information while your account or membership remains active;
- transaction and financial records for the periods required by applicable tax and accounting laws;
- communications where necessary to manage our relationship with you or resolve disputes; and
- marketing information until you unsubscribe or we determine that it is no longer appropriate to retain it.
When personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where reasonably practicable.
10. How We Protect Your Information
We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
We also limit access to personal information to people and service providers who reasonably need it to perform their role or provide services to us.
However, no online system or method of electronic storage can be guaranteed to be completely secure.
11. Your Data Protection Rights
Depending on the circumstances, UK data protection law gives you rights over your personal information.
These may include the right to:
- ask for access to the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to delete your personal information in certain circumstances;
- ask us to restrict how we use your information;
- object to certain uses of your information;
- receive certain information in a portable format;
- withdraw consent where we rely on consent; and
- raise a concern about how we use your personal information.
These rights are not absolute and may depend on the circumstances and the lawful basis on which we process your information.
To exercise any of these rights, contact us at [email protected].
We may need to verify your identity before completing a request.
12. Cookies
Our website and the platforms we use may use cookies and similar technologies to operate correctly, remember preferences, maintain account sessions and understand how our services are used.
For more information about the cookies used on our website and your choices, please see our Cookie Policy.
13. Testimonials, Photos and Videos
We will not rely on these Privacy Policy terms alone as permission to publicly use a member's testimonial, photograph or video for marketing purposes.
Where we wish to feature a member publicly in our marketing, we will seek appropriate permission separately.
14. Links to Other Websites
Our website or Academy may occasionally contain links to third-party websites or services.
We are not responsible for the privacy practices of third-party websites that we do not control. We encourage you to review their privacy information before providing personal information to them.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our services, how we use personal information or applicable law.
The latest version will be published on our website with an updated date.
Where a change materially affects how we use personal information, we will take appropriate steps to bring the change to your attention where required.
16. Complaints
If you have a concern about how we use your personal information, please contact us first so that we have an opportunity to resolve it.
You can contact us at:
All In Coaching Ltd
2 Woodside
Dunmurry
Belfast
Northern Ireland
BT17 9QZ
Email: [email protected]
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data protection regulator.
Information about your rights and how to make a complaint is available from the Information Commissioners Office.
